When you’re exposed to something on a regular basis, it becomes acceptable. The FAD (Fundacion de Ayuda a la Drogadicción - Foundation Against Drug Addiction, Spain) points out this potential danger by depicting drugs as mainstream products. Clean product photography and the barcode amplify the idea that you’re looking at an ad for a regular product. That same barcode also serves as a great way to camouflage the headline - a bit, adding to the element of surprise.
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