This time, Gordon Ramsay may have gone too far.
Upset by the colourful celebrity chef's expletive-ridden tirades, a Senate committee into swearing on television has recommended possible changes to broadcasting standards.
The Senate's environment, communications and arts committee examined the issue after Liberal Senator Cory Bernardi took offence at the British cook's show Ramsay's Kitchen Nightmares.
Senator Bernardi today said one episode had contained "the F-word" 80 times in its 40 minutes.
"And I'm not referring to fondue," he said.
The report, unanimously endorsed by the committee, recommended parental lock-out systems should be made an industry standard for all digital televisions sold in Australia.
The report also recommended broadcasters should consider permanently displaying the classification symbol of a program on screen.
The Government should review the Australian Communications and Media Authority's role in the regulatory system, the report said.
The industry should also clarify what is meant by the terms "occasional, some and frequent" coarse language, it said.
Labor committee chair Anne McEwen said submissions to the inquiry showed people were not offended only by Ramsay's coarse language, but the way he used it.
"People were offended by the way Ramsay directed his language towards restaurant staff in an abusive and aggressive manner," Senator McEwen said.
The report also recommends several changes to the way complaints are dealt with.
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