“I know you think I’m going to buy booze or drugs with your spare change so please donate money to magicmoments.org.au so they can help me. Thank you.” Another great example of using media in a very creative way. This paperboard ad is not only the best way to portray the problems of the homeless and the hungry, it is also very easy and cheap to produce. This outdoor is from the Magic Moments Foundation of Australia, a non-profit organization formed to create a coalition of caring volunteers who have committed to consistently reach and assist people who are often forgotten by society
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