The 100 Most Influential Taglines Since 1948

1.

Got milk? (1993)

California Milk Processor Board

2.

Don’t leave home without it. (1975)

American Express

3.

Just do it. (1988)

Nike

4.

Where’s the beef? (1984)

Wendy’s

5.

You’re in good hands with Allstate. (1956)

Allstate Insurance

6.

Think different. (1998)

Apple Computer

7.

We try harder. (1962)

Avis

8.

Tastes great, less filling. (1974)

Miller Lite

9.

Melts in your mouth, not in your hands. (1954)

M&M Candies

10.

Takes a licking and keeps on ticking. (1956)

Timex

11.

When it absolutely, positively has to be there overnight. (1982)

FedEx

12.

Reach out and touch someone. (1979)

AT&T

13.

A diamond is forever. (1948)

DeBeers

14.

Finger-lickin’ good! (1952)

Kentucky Fried Chicken

15.

The uncola. (1973)

7-Up

16.

Let your fingers do the walking. (1964)

Yellow Pages

17.

There are some things that money can’t buy.
For everything else there’s MasterCard. (1997)

MasterCard

18.

What happens here, stays here. (2002)

Las Vegas

19.

You’ve come a long way, baby. (1968)

Virginia Slims Cigarettes

20.

We bring good things to life. (1981)

General Electric

21.

Please don’t squeeze the Charmin. (1964)

Charmin

22.

Does she or doesn’t she? (1964)

Clairol

23.

Have it your way. (1973)

Burger King

24.

I can’t believe I ate the whole thing. (1966)

Alka-Seltzer

25.

Come alive! You’re in the Pepsi generation. (1964)

Pepsi

26.

The ultimate driving machine. (1975)

BMW

27.

The quicker picker-upper. (1991)

Bounty

28.

Look, Ma, no cavities! (1958)

Crest

29.

Pork. The other white meat. (1986)

National Pork Board

30.

Pardon me, do you have any Grey Poupon? (1980)

Grey Poupon

31.

Friends don’t let friends drive drunk. (1992)

U.S. Dept. of Transportation

32.

Have a coke and smile. (1979)

Coca-Cola

33.

I love New York. (1977)

NY State Dept. of Econ. Development

34.

Betcha can’t eat just one. (1981)

Lay’s Potato Chips

35.

Think outside the bun. (1998)

Taco Bell

36.

The mind is a terrible thing to waste. (1972)

United Negro College Fund

37.

It keeps going, and going, and going... (1989)

Energizer Batteries

38.

Hey, Mikey...he likes it! (1972)

Life Cereal

39.

This is your brain. This is your brain on drugs.
Any questions? (1987)

Partnership for a Drug-Free America

40.

They’re gr-r-r-eat! (1950s)

Kellogg’s Frosted Flakes

41.

The happiest place on earth. (1960s)

Disneyland

42.

Beef. It’s what’s for dinner. (late 1980s)

National Cattlemen’s Beef Assn.

43.

With a name like Smucker’s, it has to be good. (1962)

Smucker’s

44.

Nothing comes between me and my Calvins. (1979)

Calvin Klein Jeans

45.

Is it live or is it Memorex? (1970s)

Memorex

46.

Because I’m worth it. (1967)

L’Oréal

47.

The few, the proud, the Marines. (1991)

U.S. Marines

48.

Our repairmen are the loneliest guys in town. (1967)

Maytag Appliances

49.

Put a tiger in your tank. (1964)

Esso (Exxon)

50.

You quiero Taco Bell. (mid-1990s)

Taco Bell

51.

How do you spell relief? R-O-L-A-I-D-S. (1970s)

Rolaids

52.

This Bud’s for you. (1970s)

Budweiser

53.

When EF Hutton talks, people listen. (mid-1980s)

EF Hutton

54.

It’s everywhere you want to be. (1988)

VISA

55.

I’ve fallen and I can’t get up. (1990)

LifeCall

56.

We make the money the old-fashioned way—we earn it. (1980s)

Smith Barney

57.

Intel Inside. (early 1990s)

Intel

58.

Don’t get mad. Get GLAD. (early 1980s)

GLAD

59.

Like a rock. (1990)

Chevy Trucks

60.

It takes a tough man to make a tender chicken. (1972)

Perdue Chicken

61.

We will sell no wine before its time. (1970s)

Paul Masson

62.

Fly the friendly skies. (1966)

United Airlines

63.

Lifts and separates. (1960s)

Playtex Cross-Your-Heart Bra

64.

Thank you for your support. (1985)

Bartles & Jaymes

65.

Try it, you’ll like it. (1970s)

Alka-Seltzer

66.

Think small. (1962)

Volkswagen

67.

We answer to a higher authority. (1975)

Hebrew National

68.

Get a piece of the rock. (1970s)

Prudential

69.

The world’s favourite airline. (1983)

British Airways

70.

Nothing runs like a Deere. (1972)

John Deere

71.

Leave the driving to us. (1950s)

Greyhound

72.

The world’s online marketplace. (late 1990s)

eBay

73.

Quality is job one. (1979)

Ford

74.

Drivers wanted. (1995)

Volkswagen

75.

Think outside the box. (1990s)

Apple Computer

76.

Bayer works wonders. (1960s)

Bayer Aspirin

77.

The relentless pursuit of perfection. (1990s)

Lexus

78.

The king of beers. (1950s)

Budweiser

79.

Hertz puts you in the driver’s seat. (1961)

Hertz

80.

Cotton. The fabric of our lives. (1989)

Cotton Incorporated

81.

I want my Maypo. (1956)

Maypo

82.

RAID kills bugs dead. (1966)

RAID

83.

Fosters—Australian for beer. (1990s)

Fosters Australian Beer

84.

Catch our smile. (1970s)

Pacific Southwest Airlines (PSA)

85.

Pepperidge Farm remembers. (1970s)

Pepperidge Farm

86.

Solutions for a small planet. (mid-1990s)

IBM

87.

For those who think young. (1961)

Pepsi

88.

My wife, I think I’ll keep her. (1971)

Geritol

89.

Never let ‘em see you sweat. (1980s)

Gillette

90.

I’d rather fight than switch. (1960s)

Tareyton Cigarettes

91.

For fast, fast, fast relief. (1950s)

Anacin

92.

A silly millimeter longer. (1970s)

Chesterfield Cigarettes

93.

Take it all off. (1960s)

Noxzema

94.

The spirit of ’76. (1960s)

Unocal

95.

It’s not a job. It’s an adventure. (1980s)

U.S. Navy

96.

Did somebody say McDonald’s? (1997)

McDonald’s

97.

Ring around the collar. (1968)

Wisk Laundry Detergent

98.

It’s not your father’s Oldsmobile... (1980s)

Oldsmobile

99.

The toughest job you’ll ever love. (1970s)

U.S. Peace Corps

100.

Share moments. Share life. (1990s)

Kodak