Tuesday, September 9, 2008

Airline to offer bald facts on new services

New Zealand's national airline is planning to give the bald facts on plans to speed up check-in queues for passengers -- literally.

Air New Zealand said on Tuesday it is looking for 50 people willing to be a "cranial billboard" with a message temporarily tattooed on their shaved heads for two weeks advertising new speedy check-in services.

The airline said it will pay NZ$1000 ($666) per head, making it easy money for bald-headed frequent fliers.

"How better to tell our customers that Air New Zealand is going to do something about (long check-in queues) ... than through messaging they can read while they're standing in a queue themselves?" the airline's marketing manager Steve Bayliss said in a statement.


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